KYOTO

New and old Japan

Once Japan’s capital city, Kyoto remains the cultural soul of the country. Kyoto is located on Honshu, Japan’s biggest and most inhabited island. In the heart of the Kansai region, Kyoto is synonymous with good food, geishas and famed shrines.Kyoto is the perfect combination of old and new, ever changing from one street to another.

Graduate Case Study

Brand

Strategy

Product

Campaign

1. Mind Maps

With a solid understanding of each city's unique features and benefits in mind, I created 3 mind maps for each city across the concepts of geography, modern culture, and traditions—for a total of 9 mind maps.

What I found to be most effective was to read between the lines. I researched using encyclopedias and other tour and vacation websites.

The first step was to establish the final objective of the research. When realizing that these words would eventually become visual elements it's much easier to analyze and identify specifics. The goal was to find as many descriptive words as possible. in addition to descriptive, the words needed to be specific and unique to the particular place.

2. Initial Logo Sketches

Modern Culture

Tradition 

Traditions was a bit difficult one for me. In my research, I found that a lot of the traditions were wrapped in with modern times. The foundation of traditions led me to research other associations. One sketch led me to a new sketch idea. 

 

In order to make the logos unique, I decided not to make the symbol (or icon) and the typeface separate entities but instead combine them together and work the type into the symbol itself. This made it more unique than just have the two stacked on one another. I did my best to distinguish traditions from modern culture and was not able to find as much information. Nevertheless, I was able to break down the things I did find into smaller aspects and build the mind map from there. 

The mind map I created for Modern Culture held the most information and ideas. I believe this was because this is the category I found I had the most interest in and related to the most even though it is a different culture than my own. I was able to find a lot of small details that lead me to other ideas. Some of the descriptive words I came across were "edgy" and "minimal" which are styles I am really comfortable with. 

 

I made sure to have a design solution for all the different mini webs within the mind map as a whole as well as to provide notes to better explain the concepts. Keeping the theme of "minimal" that was used to describe Kyoto's modern culture, I wanted to really make sure there were simple lines and little detail. To make it unique I added familiar symbols like the flag and flower in different ways.The research method of mind maps allowed me to push the initial ideas further and come up with something out of the box. 

Geography

Traditions was a bit difficult one for me. In my research, I found that a lot of the traditions were wrapped in with modern times. The foundation of traditions led me to research other associations. One sketch led me to a new sketch idea. 

 

In order to make the logos unique, I decided not to make the symbol (or icon) and the typeface separate entities but instead combine them together and work the type into the symbol itself. This made it more unique than just have the two stacked on one another. I did my best to distinguish traditions from modern culture and was not able to find as much information. Nevertheless, I was able to break down the things I did find into smaller aspects and build the mind map from there. 

3. Logo Selection

Modern Logo
Traditional Logo
Geographical Logo

4. Color Palettes

suttawee-tantiwongchai-Ytno1wZF5Is-unspl
  • Instagram

Connect

+1 (301) 318-9132

helloalexisr@gmail.com

Follow

Instagram

LinkedIn